The Price Is Right is an American game show created by Mark Goodson and Bill Todman. The current version of the program premiered on September 4, 1972, on CBS. The program revolves around contestants competing to identify the pricing of merchandise to win cash and prizes. Contestants are selected from the studio audience when the announcer proclaims, "Come on down!" The game show gets spoofed as Cheaters Week on The Price Is Right in This Means War Machine / iCharlie.
The show's current on-air staff is led by host Drew Carey, announcer George Gray, and models Gwendolyn Osbourne-Smith, Rachel Reynolds, Amber Lancaster, and Manuela Arbeláez, of which two or three models are featured per episode. Bob Barker hosted the series from the time of its 1972 debut until 2007, when Carey took over. Barker was accompanied by a series of announcers that included Johnny Olson, Rod Roddy and Rich Fields, as well as a cast of long-running models known collectively as "Barker's Beauties."