The Discovery Channel's Shark Week, which first aired on July 17, 1988, is a week-long series of feature television programs dedicated to sharks. Shark Week is held annually, normally running in July or August. Shark Week was developed to help the average person have a greater respect for sharks. Shark Week is now broadcasted in over 72 countries. Shark Week is promoted heavily via social networks like Facebook and Twitter. The TV show gets spoofed along with the Silver Surfer in Alien Shark Week Starts Monday.