MAD KiDS is DC Comics' spin-off of MAD. Between 2006–2009, the magazine published 14 issues of Mad Kids, a spinoff publication aimed at a younger demographic. Reminiscent of Nickelodeon's newsstand titles, it emphasized current kids' entertainment (i.e. Yu-Gi-Oh!, Naruto, High School Musical), albeit with an impudent voice. Much of the content of Mad Kids had originally appeared in the parent publication; reprinted material was chosen and edited to reflect grade schoolers' interests. But the quarterly magazine also included newly-commissioned articles and cartoons, as well as puzzles, bonus inserts, a calendar, and the other activity-related content that is common to kids' magazines. MAD KiDS is also produced by Warner Bros.